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Meebo solves cross platform issues with instant messaging.
If you are into marketing via instant messaging or are targeting a youth audience who does not understand why you would still email them when you can IM, then this is a platform foryou. Look at Meebo...
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How many tweets should you do a day on Twitter?
The debate rages on as to how many tweets per day a person or company should do on Twitter and when is it too much? My opinion is to look at the goals of why you are using Twitter as to how many is...
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Marketing strategies need now to include SMS “Text Messaging” in your 2010...
SMS or as you know it “text messaging” or texting. You need to add this into your marketing mix for 2010. SMS text messaging is the most widely used data application on the planet, now with 2.4...
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Taking your marketing sampling programs to the web with Listia and Craigs List.
If you do sampling programs as part of your marketing mix and are thinking of more distribution points and are looking for ways to take it viral then think of Craigs list and Listia are two very good...
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Customer Engagement: How do you work to plan in the new marketing rules of...
The new emerging role of CEO, Customer Engagement Officer is the new hot trend as companies break down the silos of Marketing, Sales, Operations and Customer Service and retail brick and mortor and...
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Are you minding your DAM, UGC and RM on your website and digital assets?
These letters, DAM, UGC and RM, will be the new buzz words of 2010 and on. If you have an idea of what I am talking about congrats. If not, then let me bring you up to speed. DAM is the acronym for...
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Is your ecommerce shopping cart PCI compliant?
So you were wondering, why should I need to keep track of this PCI with all my other duties? If you sell on-line via a shopping cart, then you are effected by these new security rules that need to be...
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TEI- Total Economic Impact and ROI in Social Media for Customer Service
Many of you have emailed me looking for the link to the Forrester information that I discussed at the BMA conference. Dr Natalie Petouhoff, has done a great job of proofing the model for customer...
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Ad agency pay per tweet programs
I had an interesting question come to the blog. How should you pay a PR or ad agency for doing your companies tweeting? Some have suggested a flat fee per day others are floating the idea of doing...
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The FREE Tools list for social media on the web.
Guest blogger: Serena Carpenter agreed that I may share some info from her social media classes that she teaches at Arizona State. She used this hand out for an American Marketing Association meeting...
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